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Having a social media marketing strategy is crucial—especially if you want to stand out from your competition. To use social media for business, you just need the right strategy. In this video, we discuss why social media is important for your business and provide a seven-step tutorial on how to create a social media marketing strategy. If you find this video helpful, subscribe to our channel for more social media marketing tips. _______________________________________________________________ ✨Resources in this video (and beyond): ✦ Sprout Community Hub: https://bit.ly/3FsJ4x7 ✦ The Sprout Social Index™: https://bit.ly/3F5et7g ✦ Social Marketing Guide: 7 Steps To Creating a Winning Strategy: https://bit.ly/3VRQeAh ✦ Social media marketing: What it is and how to build your strategy (article): https://bit.ly/3FtSloC ✦ The ultimate list of social media KPIs to leverage business growth: https://bit.ly/3UtkuAl 🌱Chapters in this video 0:00 Intro to social media marketing strategy 0:30 Why is social media important for your business? 1:00 Step 1: Set social media goals 1:45 Step 2: Research your target audience 2:47 Step 3: Define your KPIs 3:46 Step 4: Evaluate your competition 4:20 Step 5: Create engaging content 5:08 Step 6: Execute your game plan 6:00 Step 7: Revise your strategy 6:58 Outro 🤔Curious about Sprout? Try Sprout free for 30 days to make managing your social channels easier: http://bit.ly/3VL6lzS 👋Follow us on social: Instagram: https://instagram.com/SproutSocial Twitter: https://twitter.com/SproutSocial TikTok: https://www.tiktok.com/@sproutsocial Facebook: https://www.facebook.com/SproutSocialInc/ LinkedIn: https://www.linkedin.com/company/sprout-social-inc/ Pinterest: https://www.pinterest.com/sproutsocial _______________________________________________________________ About Sprout: Sprout Social offers robust social media management solutions for brands and agencies around the world. Start a free, 30-day trial to supercharge your social media today: http://bit.ly/3VL6lzS #socialmediamarketing #socialmediastrategy #socialmediatutorial #socialmediatips #socialmediaforbusiness