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It’s safe to say that Aimee Smale has had a whirlwind few years. Aged just 21 she left her job at Asos to found Odd Muse, a fashion brand known for tailoring and sleek silhouettes. She openly admits she had no experience running a business, yet within her first three months, she’d made over £100,000 after her designs captured huge audiences online. Now, Odd Muse is going from strength to strength, opening their first permanent store in London this year. I can’t wait for you to hear Aimee’s story. If you’re sitting in a full-time job and you’ve ever wanted to set up your own venture - this episode is for you. + Download Revolut for free and get £20 when you use your card! www.revolut.com/grace Cashback subject to availability. Max £200 cashback per month. Tu0026Cs apply. £20 Reward only available until 30th April 2024 and other Tu0026Cs apply. + CHAPTERS 0:00: Trailer 1:15: Sponsored by Revolut 2:15: Introduction 3:35: Aimee's school u0026 uni experience 9:07: Her time at Asos 11:46: The moment she decided to leave 14:16: The idea behind Odd Muse 15:52: How she found suppliers 18:38: The crazy way she made £12,000 to start Odd Muse 21:45: The story behind the £100k first launch 25:07: The business model that changed everything 29:06: The power of the pearl dress 31:50: The behind-the-scenes struggle of product evolution 35:28: When to make your first hire u0026 team growth 38:08: Her role as CEO 43:15: Time management as a founder 48:00: Odd Muse's social media strategy 53:20: The importance of email marketing 57:45: Launching a physical store 1:00:54: Plans for scaling 1:02:45: The moment she almost lost everything 1:08:11: How she's grown her confidence + TALA: Website: https://www.wearetala.com/?utm_source... Instagram: https://www.instagram.com/wearetala/?... Need help? [email protected] SHREDDY: Website: https://shreddy.com Need help? Support.shreddy.com THE PRODUCTIVITY METHOD: Website: https://productivitymethod.com/ Need help? https://theproductivitymethod.zendesk... + THE PRODUCTIVITY METHOD, SHREDDY and TALA are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear.